Creative production for ŠKODA AUTO
Over three years, in cooperation with Isobar Czech Republic, Spectra has supported the biggest car manufacturer in the Czech Republic - ŠKODA AUTO. It includes over one-hundred online and offline projects - from creative production through online communication up to media services and CRM systems.
Augmented product placement of 3D car models during live TV broadcasting
During the 2020 World Championship physical cars were not allowed in the stadiums. Together with Isobar Czech Republic we chose to virtually place CGI cars in three colours. TV audiences would not notice any difference compared to the real cars.
Promotion for Cirque du Soleil
Creative production of a car wrap to promote the upcoming Cirque du Soleil’s show Avatar in Prague and introduce the first fully electric ŠKODA, the CITIGOe iV. It was part of a large promotional campaign including complete visual identity, key visuals, indoor and outdoor installations, SoMe, PR, and guerilla marketing.
Spectra Agency has become a part of Dentsu Creative. We will continue to provide all our services under the Content Symphony CEE.
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